Writer. Marketer. Startup Founder, Consultant & Advisor.

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About

I am not one thing. But in all things, I am an entrepreneur. My work sits at the intersection of brand positioning, storytelling and sales.

I started my first business, a retail technology company called Bulletin, at age 24. The company pioneered a new way for premium brands and retail buyers to meet and transact, and it sold for 10 million dollars to Emerald [NYSE:EEX], the biggest B2B events company in the United States.

I have been consulting for other businesses ever since. I guided my first client toward a profitable exit, and have helped my founders raise a collective 20 million dollars in venture funding and close multiple five-to-six figure sponsorship deals.

As an author, my latest fiction project, The Raise, challenges the traditional “book launch” playbook and uses devices from cinema, consumer social, and DTC e-commerce to turn The Raise into a branded, immersive experience — not just a book on the shelf. With zero outbound PR, it was featured on Reese Witherspoon’s Book Club Podcast and was named one of “The Most Anticipated Books of Fall 2025” by Bustle. You can order here and watch the “trailer” for the book here.

Ali is repped by Untitled Entertainment and Sanford J Greenberger Associates. For adaptation inquiries email ali@alikriegsman.com.

What I Do

I'm a creative and strategic thinker who partners with venture-backed DTC and B2B businesses to drive real business outcomes and incremental revenue as a consultant or advisor.

ShopMy Strategy and Execution

For brands looking to join ShopMy, or optimize/get more traction for your current ShopMy affiliate program. ShopMy is not just a tracking tool or “part” of your influencer stack. It is its own growth engine that, when invested in and used correctly, can generate rapid and real ROI for your DTC and online retail channels.

Brand Voice + Positioning

For brands and business owners that need foundational brand voice work, comms support, launch planning, help with a fundraising announcement, help with a pivot, owned channel strategies or thought leadership. This includes fundraising + partnership decks. For DTC and B2B/tech companies.

Building Sales Engines

Doing influencer outreach is sales. Running a fundraising process is sales. Getting indie stores to stock your brand is sales. PR outreach is sales. For brands who do not know how to do this well or do it in a personalized way at scale.

I advise:

Snapwrite AI (Automatically generate complete product listings from images, titles, descriptions, pricing)

Cura (The modern General Mills - partnering with visionary creators to launch better-for-you food & beverage brands)

Wayo (Built-in AI tools help you source, design, and manage product development with ease)

PRESS

  • "Working with Ali to restrategize Female Founder World's partnership approach helped the business generate six figures in new business opportunities. She's brilliantly creative, has a powerful network that she has opened up to me generously, and is a whip-smart business operator. If she has the availability to support your brand in any way, grab it."

    — JASMINE

  • "Ali has helped us double our revenue and we are on track to do the same this year. Ali is uniquely skilled at identifying tactical ways to grow while staying true to your brand values, she is a wizard when it comes to positioning your products to SELL, and will take your copy from blah to absolutely brilliant. She has been our biggest cheerleader and has graciously shared her vast network with us as we work on increasing our impact. "

    — MARI

  • "Ali has been an incredible force in guiding our brand and growth strategy, essentially acting as our fractional CMO. In times of uncertainty, she brings stability, focus, and sharp strategic thinking that helps us take actionable steps forward. She’s introduced us to highly relevant advisors and retail partners, and played a key role in overhauling our website through deep analytics and thoughtful funnel optimization.Her feedback is always constructive, honest, and delivered with her signature wit, making even the toughest critiques feel motivating. She’s responsive, respectful of our time, and genuinely makes us feel like a priority. We couldn’t imagine building this next phase of the brand without her.  "

    — HEATHER

  • "Having worked with leaders, executives, strategists and consultants across the globe over the past 15 years, I have never met anyone like Ali. Her deep understanding and ability to connect with our customers, coupled with her extensive knowledge of optimizing and scaling marketing and sales, we have grown over 116% since our first engagement with Ali."

    — JESS

  • "Ali was instrumental in leading our affiliate marketing efforts. She didn’t just execute, she brought big-picture thinking, strong strategy, and creative energy that helped shape the program across multiple channels. She’s someone who can own entire launches, not just one piece. From concept to execution, Ali has the vision to make something feel culturally relevant and the drive to make it perform."

    — MEI

FIND ME OUT THERE