Author, Marketer, Exited Technology Founder & Storyteller.

SCROLL DOWN
↓

About

I am not one thing. But in all things, I am an entrepreneur. My work sits at the intersection of brand positioning, storytelling and sales.

I started my first business, a retail technology company called Bulletin, at age 24. The company pioneered a new way for premium brands and retail buyers to meet and transact, and it sold for 10 million dollars to Emerald [NYSE:EEX], the biggest B2B events company in the United States.

I have been consulting for other businesses ever since. I guided my first client toward a profitable exit, and have helped my founders raise a collective 20 million dollars in venture funding and close multiple five-to-six figure sponsorship deals.

As an author, my latest fiction project, The Raise, challenges the traditional “book launch” playbook and uses devices from cinema, consumer social, and DTC e-commerce to turn The Raise into a branded, immersive experience — not just a book on the shelf.

For book inquiries, please email abigail.walters@caa.com, for TV or film inquiries, email olivia.blaustein@caa.com.

What I Do

I'm a creative and strategic thinker who partners with companies to drive real business outcomes and incremental revenue. My bread and butter is launches — thinking outside the box to make sure your new and unproven [book/brand/product/business] makes noise and gets noticed.

My expertise covers brand positioning, brand voice, go-to-market strategies, fundraising decks, copywriting for web development, email marketing strategy, sales & partnerships decks, freelancer recruiting & staffing and creator & influencer seeding programs. If you’re new to market, I will use my 10 years of experience to build you systems, templates and strategies that set you up for immediate & longterm success. But if you’re an existing brand, we can still partner. Think of me like a plug-and-play CMO or CRO for-hire, someone who can drop into your team, spot areas of weakness and optimize what isn’t working.

PRESS

  • "Working with Ali to restrategize Female Founder World's partnership approach helped the business generate six figures in new business opportunities. She's brilliantly creative, has a powerful network that she has opened up to me generously, and is a whip-smart business operator. If she has the availability to support your brand in any way, grab it."

    — JASMINE

  • "Ali has helped us double our revenue and we are on track to do the same this year. Ali is uniquely skilled at identifying tactical ways to grow while staying true to your brand values, she is a wizard when it comes to positioning your products to SELL, and will take your copy from blah to absolutely brilliant. She has been our biggest cheerleader and has graciously shared her vast network with us as we work on increasing our impact. "

    — MARI

  • "Ali has been an incredible force in guiding our brand and growth strategy, essentially acting as our fractional CMO. In times of uncertainty, she brings stability, focus, and sharp strategic thinking that helps us take actionable steps forward. She’s introduced us to highly relevant advisors and retail partners, and played a key role in overhauling our website through deep analytics and thoughtful funnel optimization.Her feedback is always constructive, honest, and delivered with her signature wit, making even the toughest critiques feel motivating. She’s responsive, respectful of our time, and genuinely makes us feel like a priority. We couldn’t imagine building this next phase of the brand without her.  "

    — HEATHER

  • "Having worked with leaders, executives, strategists and consultants across the globe over the past 15 years, I have never met anyone like Ali. Her deep understanding and ability to connect with our customers, coupled with her extensive knowledge of optimizing and scaling marketing and sales, we have grown over 116% since our first engagement with Ali."

    — JESS

  • "Ali is a force and one of the most incredible and sharp business people I have had the pleasure of working for and with. As a consultant and close collaborator Ali has impacted our GTM strategy, growth tactics, and positioning. She brings so much creativity to growth marketing. As an extraordinary mentor, she has provided invaluable insight, feedback, and leadership support as I navigate the VC-backed start-up world as a first-time founder."

    — SAM

FIND ME OUT THERE